Jeff Frese

Jeff Frese started Fat Snax in his kitchen, experimenting with cookie recipes after struggling to find sweets that fit his low carbohydrate diet.¹ The Brooklyn company launched online in 2017 and reached a deal putting its cookies in 740 Vitamin Shoppe stores the following year.¹

By 2020, Fat Snax products were sold in about 4,000 stores, including Whole Foods, Sprouts, Kroger and Wegmans.² Frese says he later sold the brand and now runs a skincare company.³ His earlier work included product leadership at CNN, Nickelodeon and MTV.³

He earned a bachelor's degree in economics at SUNY Cortland and lives in Moraga.³ He describes himself as a husband, father of three daughters, coach and 49ers fan.³ His first business, he recalls, was selling plants door to door at eight, after digging them up in the woods near his home.³

Frese proposes eight year congressional term limits, a stock trading ban for members and withholding lawmakers' pay when Congress has not passed a budget.⁴ His affordability agenda includes easing construction rules and restricting Wall Street purchases of single family homes.⁴ He opposes Social Security benefit cuts and a higher retirement age, while proposing investing part of the trust fund in the S&P 500.⁴ He challenges Democratic incumbent Mark DeSaulnier in November's race for California's 10th District.³